Proactive Technology Group announces licence agreement with Whitesky Labs
Proactive Technology Group (PTG), the designer, developer and licensor of the leading
online marketing product Proactive Vue, is pleased to announce that it has entered
into a major licence agreement with Whitesky Labs Pty Ltd (WSL), to exclusively
develop and market the Proactive online products and services.
Proactive Vue is now one of the largest and most trusted online direct marketing
products with major brands such as Century 21 Australia, Raine & Horne, and Ray
White delivering highly successful online marketing campaigns to clients in real-time.
John Norton-Baker, MD of PTG, said “WSL is perfectly positioned with the technical
and marketing expertise to deliver high quality software development and support
to the PTG fast growing client base to help promote and monetise their products
William Deane, Director of WSL, said “the inclusion of the Proactive products into
the WSL suite of products delivers best of breed world class technology to clients
Firms buoyed by cash grants
ONLINE marketing solutions firm Proactive Technology is one of three South Australian
businesses to receive funding through the latest round of AusIndustry Commercialising
Emerging Technologies grants.
The company was awarded $70,400 to develop its DIY online digital media applications,
such as interactive e-magazines and virtual tours.
Proactive managing director John Norton Baker said businesses could benefit from
the firms' online marketing software. "Our system is designed so that users
can enter their own information into our digital template (which) is automatically
created into an online presentation" he said.
Houseboat Greywater Systems also received $70,400 in COMET funding. The firm developed
a greywater treatment system for use in recreational vessels.
Another SA business, The MEsh Pit, was awarded $70,400 for its videoTrace software
application, which enables users to create accurate 3D models from video.
Proactive Technology Group wins iAwards
Proactive Technology Group has won the 2009 Australian Information Industry Association
(AIIA) Australian National Merit iAward and the South Australian State iAward for
the Tourism and Hospitality category with its Proactive eBook product.
Mr. Ian Birks, CEO AIIA said, “The AIIA iAwards recognises Australia’s most outstanding
information and communications technology (ICT) innovators that generate new market
opportunities and improve the productivity of Australian businesses as a whole.”
The Proactive eBook manages client’s data through its online interactive dynamic
templates to deliver real time information of products and services quickly.
“This accolade from our industry peers is extremely gratifying, it truly identifies
and recognizes Proactive Technology Group as an outstanding and fully owned Australian
ICT innovator,” says Proactive Technology Group MD, John Norton-Baker.
As a National Merit iAward winner, Proactive Technology Group will now represent
Australia at the Asia Pacific ICT Alliance (APICTA) Awards in December 2009. The
APICTA Awards will be held in Melbourne as part of the larger Asia Pacific Digital
Innovation Summit and will be one of the biggest gatherings of Asia Pacific ICT
community in 2009.
Harness My eProfile and watch your business grow
My eProfile, a next generation DIY online profile was launched in Adelaide today.
The My eProfile product delivers an attractive digital snapshot of a person or business
in a web page format that can be instantly accessed via a unique personal eProfile
The easy to use online template allows the user to customize the eProfile by simply
entering information, linking a photograph, company logo audio and selecting a background
colour. Within minutes the user can quickly and powerfully showcase their business
qualifications and experience to those important sales prospects, colleagues and
It takes a persons or business identity and eligibility to a new level by placing
them in the spotlight fast with all the required data at their fingertips.
Link the unique personal eProfile address to business cards, letterheads, emails
and websites to promote yourself so you are found recognized and remembered for
that important business opportunity.
It connects you to your full potential
Maximising your online potential
Global expansion for home grown technology
Proactive Technology Group, technology developers of do it yourself interactive
online marketing tools, announced that they have sold a Master Software license
for their products in the United Kingdom.
ILM Legal, a property data provider to real estate agents and solicitors, has purchased
the Exclusive Master Software license to market the Proactive Tour and Proactive
eBook products throughout the United Kingdom, for an undisclosed amount. Proactive
Technology Group retains ownership of the IP and will provide ongoing software support
and maintenance to ILM Legal.
ILM Legal officially launched the Proactive products at the London PCS Expo in October
2007 with exceptional results by securing a contract with a major UK real estate
This sale further develops Proactive Technology Group reputation as a developer
of high quality easy to use interactive online marketing tools and leads the way
for its global expansion.
“We are continually looking for opportunities to expand our business and we are
receiving strong expressions of interest for Master License agreements in Australia,
Europe and the USA.” says Managing Director, John Norton-Baker.