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Proactive Technology Group announces licence agreement with Whitesky Labs

Proactive Technology Group (PTG), the designer, developer and licensor of the leading online marketing product Proactive Vue, is pleased to announce that it has entered into a major licence agreement with Whitesky Labs Pty Ltd (WSL), to exclusively develop and market the Proactive online products and services.

Proactive Vue is now one of the largest and most trusted online direct marketing products with major brands such as Century 21 Australia, Raine & Horne, and Ray White delivering highly successful online marketing campaigns to clients in real-time.

John Norton-Baker, MD of PTG, said “WSL is perfectly positioned with the technical and marketing expertise to deliver high quality software development and support to the PTG fast growing client base to help promote and monetise their products and brands.”

William Deane, Director of WSL, said “the inclusion of the Proactive products into the WSL suite of products delivers best of breed world class technology to clients globally.”

Firms buoyed by cash grants

ONLINE marketing solutions firm Proactive Technology is one of three South Australian businesses to receive funding through the latest round of AusIndustry Commercialising Emerging Technologies grants.

The company was awarded $70,400 to develop its DIY online digital media applications, such as interactive e-magazines and virtual tours.

Proactive managing director John Norton Baker said businesses could benefit from the firms' online marketing software. "Our system is designed so that users can enter their own information into our digital template (which) is automatically created into an online presentation" he said.

Houseboat Greywater Systems also received $70,400 in COMET funding. The firm developed a greywater treatment system for use in recreational vessels.

Another SA business, The MEsh Pit, was awarded $70,400 for its videoTrace software application, which enables users to create accurate 3D models from video.

Proactive Technology Group wins iAwards

Proactive Technology Group has won the 2009 Australian Information Industry Association (AIIA) Australian National Merit iAward and the South Australian State iAward for the Tourism and Hospitality category with its Proactive eBook product.

Mr. Ian Birks, CEO AIIA said, “The AIIA iAwards recognises Australia’s most outstanding information and communications technology (ICT) innovators that generate new market opportunities and improve the productivity of Australian businesses as a whole.”

The Proactive eBook manages client’s data through its online interactive dynamic templates to deliver real time information of products and services quickly.

“This accolade from our industry peers is extremely gratifying, it truly identifies and recognizes Proactive Technology Group as an outstanding and fully owned Australian ICT innovator,” says Proactive Technology Group MD, John Norton-Baker.

As a National Merit iAward winner, Proactive Technology Group will now represent Australia at the Asia Pacific ICT Alliance (APICTA) Awards in December 2009. The APICTA Awards will be held in Melbourne as part of the larger Asia Pacific Digital Innovation Summit and will be one of the biggest gatherings of Asia Pacific ICT community in 2009.

Harness My eProfile and watch your business grow

My eProfile, a next generation DIY online profile was launched in Adelaide today.

The My eProfile product delivers an attractive digital snapshot of a person or business in a web page format that can be instantly accessed via a unique personal eProfile address.

The easy to use online template allows the user to customize the eProfile by simply entering information, linking a photograph, company logo audio and selecting a background colour. Within minutes the user can quickly and powerfully showcase their business qualifications and experience to those important sales prospects, colleagues and business networks.

It takes a persons or business identity and eligibility to a new level by placing them in the spotlight fast with all the required data at their fingertips.

Link the unique personal eProfile address to business cards, letterheads, emails and websites to promote yourself so you are found recognized and remembered for that important business opportunity.

It connects you to your full potential

Maximising your online potential

Global expansion for home grown technology

Proactive Technology Group, technology developers of do it yourself interactive online marketing tools, announced that they have sold a Master Software license for their products in the United Kingdom.

ILM Legal, a property data provider to real estate agents and solicitors, has purchased the Exclusive Master Software license to market the Proactive Tour and Proactive eBook products throughout the United Kingdom, for an undisclosed amount. Proactive Technology Group retains ownership of the IP and will provide ongoing software support and maintenance to ILM Legal.

ILM Legal officially launched the Proactive products at the London PCS Expo in October 2007 with exceptional results by securing a contract with a major UK real estate group.

This sale further develops Proactive Technology Group reputation as a developer of high quality easy to use interactive online marketing tools and leads the way for its global expansion.

“We are continually looking for opportunities to expand our business and we are receiving strong expressions of interest for Master License agreements in Australia, Europe and the USA.” says Managing Director, John Norton-Baker.


" We have definitely listed and sold more properties thanks to Proactive Technology products as these very important sales and internet marketing tools give us a winning edge over our competitor..."

Graham Brown, Principal
- Raine and Horne North East SA


"Excellent direct marketing product that works for us...our sales staff, vendors and buyers love it! "

Bob Calcutt, Principal
- Richardson and Wrench Mackay Qld


" The eBook technology has enabled me to promote properties for sale directly to all my buyer enquirers via email"

Roman Broadhurst
- Ray White Rose Park SA


" The Professionals eBook is great. One of the easiest ways to look for a property. Simple to use – index at the front – just click on a property’s address and you are taken to that page in the book. The ability to email pages is very helpful. I would highly recommend it..."

Donna Newbound, Client
- Professionals Salisbury

" Our office gets lots of listings from our database and our eBook is the perfect way for our agents to keep in touch with our valuable database..."

Courtney Rowbottom,
Sales Coordinator
- Professionals Blackwood



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